We started out in 2022 with a small website called Sporttonix. This was a place to get sports clothing and find some articles on the basics of working out. 

 

We had no profit incentive, all we had was the drive to show people in our circles how to get into the work-out lifestyle and which types of clothes are ideal to use when doing sports. But, over time, this grew to be atlas above, and later the Apollo Sports Society, where we have not only clothing and gear, but also workout programs, advice on a broad range of topics related to sports, recipes, a whole range of articles and more. 

 

Later, we added the Libraries and Business branches, and put them and the sports society under one all encompassing name: Imperium. The libraries contain books, meditations, art, photography prints, home decor, music and we have a range of artists with all kinds of styles, adding their own touch to our libraries. We removed the sports and business branches and started narrowing down on what we truly enjoy doing: creating books and art.

 

We then added Bluecliffe, a store for clothing, accessories and shoes. Bluecliffe mixes the Old Money Aesthetic with Streetwear, all of the products are created with high quality materials so that it will last longer than one season. Our jewelry is made from real materials (eg. Silver, Gold and Pearls). All of this is done without companies like Amazon or Aliexpress, which means you can shop guilt-free.